What Happens in the Brain When You⊠Gamble?
Tom and Tim found out. With our very own Tim as participant.
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Tom and Tim found out. With our very own Tim as participant.
EEG, Neuromarketing, Commercial
A new advertising campaign. The nerves you get when launching it are one of the best parts of the jobs. Itâs also quite normal to have these nerves: An advertising campaign can take a big chunk of your budget. So youâd like to get your investment back: Each campaign should deliver at least as much money as you put in it.
This blog will reveal how you should use EEG neuromarketing research to significantly improve the effectivity of your commercial.
As marketer, brand builder, retailer, or advertiser, you canât not know what it is: Neuromarketing.
With its popularity, itâs surprising that there is not much consensus on what neuromarketing is exactly. Ask ten professionals in the field to what they think the definition of neuromarketing is. Chances are youâll get ten different answers.
The uprising of neuromarketing was first labeled as the end of all traditional market research. The brain scan would kill the traditional surveys, focus groups, and interviews.
And still, on many websites â often those who also offer neuromarketing research methods â I read that the establish market research is ready to be tucked away, deep into the tomb of lost marketing methods.
Neuromarketing research focusses on the purely automatic response of a consumer. In other words: Measuring brain activity.
EEG, Neuromarketing, Commercial, Usability, Retail
An annoying commercial. A slow website. A web shop package that is delivered one day later than expected. A nasty comment by the call center lady.
One by one, these are examples negative brand experiences a consumer can encounter. A bump in the customer journey. How detrimental are these for a brand? Some customer journey evangelists preach that each interaction moment should be unique, amazing, and unforgettable. Negative emotion would kill the customer journey. What does science have to say about the effect of negative experiences on the customer journey?
ST&T Research, STT Research â or even SST Research, as some people consolidated the name of our research agency.
After eight years and the opening of our new office in the USA, itâs the perfect moment to change our name. Neuromarketing research agency ST&T Research will continue as Unravel.
What do IKEA, ING, and Heineken have in common?
Yup, there are all Dutch brands that are represented globally. However, I would like to highlight another important similarity. All these brand successfully use neuromarketing.