Communication research
Branding research
Retail & Shopper research
Usability Research
The do's and don'ts for good packaging
Packaging. It affects us more than we think. That's why in this blog, you'll get practical tips to create a captivating packaging design!
Psychological Techniques for the Ideal Price Tag
The price of a product is incredibly important: it determines, among other things, whether a product is purchased. This factor is often ignored by many consumers. Retail professionals are fixated on the right price, while most consumers don't even glance at the price tag, as revealed by Eye Tracking research.
Super Bowl commercials: a costly advertising mistake
The Super Bowl commercials were incredibly entertaining again this year – but with one small adjustment, they could be so much more effective!
These 3 Common Packaging Claims Unconsciously Miss the Mark
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60-80% of purchase decisions are influenced at the shelf.
The appeal of packaging might just be the most important reason why a product ends up in the shopping basket (or gathers dust).
It's no surprise that brand managers have increasingly invested in packaging to optimise the design and message of their products over the years.
Among all the choices that can be made, there is consistently one element that sparks much discussion at the table: the packaging claims.
What is the psychology behind the round price?
When you walk into a supermarket today, there's a good chance you'll encounter numerous round prices. Supermarket chains regularly hold 'Round Price Discounts' promotions, and your personal discounts often treat you to many round prices. Psychologically clever or not? In this blog, we delve into the psychology behind round pricing.
Brain Activity Predicts Election Outcome
It is likely the most important choice made this week: more than 10 million Dutch people chose who may represent them in the House of Representatives for the next four years. But how consciously is this choice made?
How to Soften the Pain of a Prize: Insights from Psychology
For the vast majority of human history, there was no money, but trade existed. A cow for two sheep and some grain for a chicken. For this reason, the concept of money is very unnatural for our brain.
Ethics & Neuromarketing: Is the Application of Brain Research in Marketing Ethically Justifiable?
Neuromarketing research is the application of biometric methods such as Eye Tracking, brain research (EEG), and Facial Coding to marketing issues. Unlike traditional market research, which uses conscious methods like interviews and questionnaires, neuromarketing focuses on physiological responses, which are partly unconscious.
This often raises the question: is it ethical to measure the unconscious reaction to marketing? Terms like ‘the buy button’ imply that it would reduce consumers to zombies blindly following the marketer's wishes.
The reality is much more nuanced.
