Tim Zuidgeest, Lead Consultant
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Neuromarketing is the study of consumer behaviour through measuring brain activity. Consumer psychology is closely related: it focuses more on applying psychological persuasion tactics.
Brain data is an intriguing area to apply artificial intelligence (AI). By measuring brain activity, we can influence consumer behaviour, which is also known as neuromarketing. Consumer psychology is similar, but it focuses more on applying psychological persuasion techniques. The integration of AI and consumer psychology could accelerate the field of neuromarketing in the coming years.
People are surprisingly poor at predicting their own behaviour, whether it's about the products we buy, the music we listen to, or the intention to live healthier. There is a vast gap between what we say and what we do.
Packaging. It affects us more than we think. That's why in this blog, you'll get practical tips to create a captivating packaging design!
The price of a product is incredibly important: it determines, among other things, whether a product is purchased. This factor is often ignored by many consumers. Retail professionals are fixated on the right price, while most consumers don't even glance at the price tag, as revealed by Eye Tracking research.
The Super Bowl commercials were incredibly entertaining again this year – but with one small adjustment, they could be so much more effective!
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60-80% of purchase decisions are influenced at the shelf.
The appeal of packaging might just be the most important reason why a product ends up in the shopping basket (or gathers dust).
It's no surprise that brand managers have increasingly invested in packaging to optimise the design and message of their products over the years.
Among all the choices that can be made, there is consistently one element that sparks much discussion at the table: the packaging claims.
When you walk into a supermarket today, there's a good chance you'll encounter numerous round prices. Supermarket chains regularly hold 'Round Price Discounts' promotions, and your personal discounts often treat you to many round prices. Psychologically clever or not? In this blog, we delve into the psychology behind round pricing.
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