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Tom van Bommel, Lead Research

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Tom van Bommel, Lead Research

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Curious how your brand performs in the brain?
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Tom van Bommel, Lead Research

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Curious how your brand performs in the brain?
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Tom van Bommel, Lead Research

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Unravel

Unravel Research looks into the brain to make marketing more effective. By combining neuromarketing technologies we can predict and increase the effectiveness of your store, advertising, product, website and communication.
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Branding

Title
Hoe bouw je een sterk merkimago?
5 Verrassende Voorbeelden Van Wanneer mensen niet zeggen wat ze doen en doen wat ze zeggen
Brand Characters als Brand Asset: Moet elk merk er één hebben?
Brand health tracking onderzoek: deze metrics mogen in 2025 beslist niet ontbreken
Brand Health Tracking Research: What you Should and Shouldn't Measure in 2025
De 5 Slechtste Redesigns van Logo’s
De Betekenis en Definitie van Merkimago: Wat houdt het precies in?
De Category Entry Point (CEP) Gids: Alles wat je als merk moet weten over CEPs
De Zin en Onzin van Merkonderzoek - Hoe je Goed Merkonderzoek Doet
Geloof je nog steeds in deze drie branding mythes? Na dit blog niet meer
Hoe Reclamemakers Slim Gebruik Maken van de Biases in jouw Brein
How to Build a Strong Brand Image
Merkimago Onderzoek Voorbeeld: Wat levert Imago Onderzoek je Op?
Neuromarketing & Brand Image Guide: How to Measure What Truly Matters
Neuromarketing & Merkimago Gids: Hoe je meet wat er werkelijk toe doet
Neuromarketing van Nespresso: waarom je 5x zoveel voor je koffie betaalt
No logo, no problem? Waarom McDonald's zonder logo durft te adverteren
Odido: een sterk merk, of nog werk aan de winkel?
Positioneringsonderzoek: De Eerste Stap in een Psychologie-proof Positioneringsstrategie
Positioning Research: The First Step in a Psychology-Proof Positioning Strategy

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