Ruben Naterop

Organizing a conference on neuromarketing confirmed to Ruben that he wanted to look even deeper into the mind of the consumer. After this, he followed the master Economic & Consumer Psychology, which to him was the perfect next step to learn even more about decision-making in purchasing and other behavioural situations. Why don't people do what they say, and say what they do?At Unravel, he can delve into this on a daily basis and convert scientific insights into useful advice for our customers.