Naomi Barnas

It all started as a little girl in a sailing school, where Naomi continued her early career and became a sailing instructor. It was here that she developed an interest in how people behave and that is why she started giving trainings on coaching groups and individuals, conversation techniques and presenting. Here she quickly learned that people don't do what they say and don't say what they do.

After graduating from the studyEconomics and Business Economics, Naomi is sure: people don't behave rationally. That is why she chose to go for the Master’s programme Neuro-Economics at the University of Amsterdam. She wanted to find out what actually happens in our brain when we have to make decisions. During this time, Naomi learned more about Neuromarketing and was eventually able to turn her passion into her job at Unravel.