Neuro Point-of-Sale (POS) Test

Neuro POS research gives you insight into the amount of attention that your POS expression attracts. Utilizing Eye Tracking we measure exactly where the shopper looks, for how long and in what order. In combination with EEG, brain metrics such as purchase activation and workload can also be measured. That way we can predict the success of your POS communications.

In a typical POS study, we test 10-15 different expressions. This way, we can determine which variables in the field of message, design and execution are the most successful. POS material can be examined digitally through screen presentation, or in Unravel's Virtual Reality supermarket environment.

Unlike traditional research, neuromarketing techniques allow you to measure the unconscious response. That is precisely what makes this form of research groundbreaking since the majority of in-store choices are made completely unconsciously.

Whether you test one POS statement individually or multiple statements side by side; POS research yields concrete points for improvement. It gives you insight into whether POS expressions are seen when they are seen during the shopping trip and which elements stand out within the expressions. These insights help you fine-tune future POS campaigns for a more successful outcome.