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Neuro Usability (UX) Research transcends the traditional interview-based approach to UX research. We help you capture the subtle and implicit forces that truly guide your visitors along the path to conversion.
By combining brain wave activity (EEG), Eye Tracking and GSR, we are able to assess people’s true on-site usability experience. Together, these technologies unravel the complete story of how visitors interact with your content, as well as each element’s reflection in the brain.
Our Neuro Usability (UX) Research illuminates all bumps on the path to purchase.
Specific patterns of brain activity indicate which pieces of content trigger confusion and frustration – and which ones make your visitors happy.