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Communication

Neuromarketing Advertising Research

Entertainment Research

Test Voice-Over or Spokesperson

Branding

Brand image research

Distinctive Brand Asset Monitoring

Retail & Shopper

Packaging Research

Neuro Shelf Layout Testing

In-store Shopper Research

Neuro Point-of-Sales (POS) Testing

Neuro Customer Decision Tree Research

Pricing Research

Usability Research

Usability testing
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Methods
The whole is more than the sum of its parts. We combine groundbreaking technologies to find clear answers to difficult questions. Clear and immediately applicable.

Methods

EEG

Implicit Associations

Eye Tracking

Biometrics

Emotion Recognition

Behavioral Experiments
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Insights
👉 Cases
How we’ve helped other clients make their marketing even more effective
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Practical webinars full of evidence-based insights
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🗃️ Sample Reports
Curious about what neuromarketing research looks like? Download one of our sample reports.

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📝 Blogs
The latest insights from scientific research, translated into actionable insights and tips
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🚀 Popular Blogs

The Ultimate Brand Asset Guide: Everything you need to know as a brand about brand assets

Why Brand Image is Hard to Research - and How to Make it Measurable
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About Us
Unravel
Unravel Research looks into the brain to make marketing more effective. By combining neuromarketing technologies we can predict and increase the effectiveness of your store, advertising, product, website and communication.

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Discuss the possibilities with Tim, our Lead Consultant

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Neuromarketing Research

Behavioral Experiments

Actionable Insights

Behavioral Metrics in Neuromarketing Research

The best predictor of behavior… is behavior.

Marketers often want to know which ad or packaging out of a subset of alternatives will perform best in the market. Behavioral metrics are a powerful way to pretest which alternative will become the marketplace winner.

In marketing, the real world is an ideal laboratory.

Observational methods

Behavioral metrics aim to predict the ultimate desired behavior (e.g., buying a product) by measuring some form of related small behavior (e.g., degree of interest in the product’s packaging during a small-scale shopper interaction study).

Behavioral experiments often include multiple experimental groups, comparing different alternatives of your advertising or packaging.

Behavior can be captured in many ways, often even without the consumer realizing being part of an experiment. As such, the measures of interest are highly diverse and can be obtained both in a lab, online and the real world:

Online A/B Tests (conversion)
Online click-trough (CTR)
Observed interaction (in time, or specific actions of interest such as touch)
Attentional focus
Verbal responses

Our Clients

We mean business with

Using behavioral experiments in neuromarketing

Behavioral experiments are a powerful way to predict marketplace success without guessing.

For instance, a brand researching which slogan to select from a subset of alternatives could pretest each slogan’s impact in a low-key field experiment through social media advertising. It would craft an ad for each slogan, and derive their respective pulling power from each ad’s interaction or click-through rates.

Unravel Research designs powerful experiments that test your marketing on a behavioral level.

Solutions Overview

Unravel Research applies neuromarketing in three fundamental branches of marketing: advertising, product packaging and online usability.

For each area, our experience guides in asking the right questions. Only then do we uncover actionable insights that truly help you make better marketing decisions.