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Behavioral Experiments

  • Unravel and predict behavior of your target market

  • Get concrete points of improvement for your customer journey

  • Lead time of 10 days

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Behavioral Metrics in Neuromarketing Research

The best predictor of behavior… is behavior.

Marketers often want to know which ad or packaging out of a subset of alternatives will perform best in the market. Behavioral metrics are a powerful way to pretest which alternative will become the marketplace winner.

In marketing, the real world is an ideal laboratory.

Observational Methods

Behavioral metrics aim to predict the ultimate desired behavior (e.g., buying a product) by measuring some form of related small behavior (e.g., degree of interest in the product’s packaging during a small-scale shopper interaction study).

Behavioral experiments often include multiple experimental groups, comparing different alternatives of your advertising or packaging.

Behavior can be captured in many ways, often even without the consumer realizing being part of an experiment. As such, the measures of interest are highly diverse and can be obtained both in a lab, online and the real world:

  • Online A/B Tests (conversion)
  • Online click-through (CTR)
  • Observed interaction (in time, or specific actions of interest such as touch)
  • Attentional focus
  • Verbal responses
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Tim Zuidgeest

Or discuss the possibilities with Tim, our Lead Consultant
View availability and schedule an online appointment

How it works

Behavioral experiments are a powerful way to predict marketplace success without guessing.

Testing your Marketing Efforts

For instance, a brand researching which slogan to select from a subset of alternatives could pretest each slogan’s impact in a low-key field experiment through social media advertising. It would craft an ad for each slogan, and derive their respective pulling power from each ad’s interaction or click-through rates.

Unravel Research designs powerful experiments that test your marketing on a behavioral level.

"The neuro research was super valuable to us. With our new campaign we have consciously opted for neuro research. That way we don't get socially desirable answers, but real insights."

Ingrid de Jong - Brand Manager Pearle
Request a proposal
Tim Zuidgeest

Or discuss the possibilities with Tim, our Lead Consultant
View availability and schedule an online appointment

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+31 30 - 2271 937
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3581 KW Utrecht
The Netherlands
 
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