Communication
Branding
Retail & Shopper
Usability Research
Our Clients
We mean business with
How can EEG be used in neuromarketing research?
In neuromarketing, we often want to find out the consumer’s true emotional response towards ads, products or (online) stores. EEG is a useful tool in exploring that question.
Research from the past decades has deciphered how human drives and feelings relate to specific patterns in the brain. Brain wave activity reveals the degree of excitement, frustration and approach motivation, which are of predictive value for actual real-world sales. For instance, left pre-frontal asymmetry signals a drive to approach and has been found to predict the likelihood of buying.
In neuromarketing, it’s especially valuable to pair EEG with eye tracking. EEG gives emotional meaning to what Eye Tracking registers. This yields priceless insights into the evoked thoughts and feelings of each specific message element. In addition, we often utilize measures such as pupil size and galvanic skin response, indicative of intensity, to further enrich the EEG findings.
In neuromarketing, it’s especially valuable to pair EEG with eye tracking. EEG gives emotional meaning to what Eye Tracking registers. This yields priceless insights into the evoked thoughts and feelings of each specific message element. In addition, we often utilize measures such as pupil size and galvanic skin response, indicative of intensity, to further enrich the EEG findings.
Advertising Research
Does your ad seduce the subconscious brain?
Our Advertising Research establishes your ad’s persuasive power and specific strengths and weaknesses.
Packaging Research
Does your product win the battle on the shelf?
Our Packaging Research explores your packaging’s pulling power and brand recognizability.
Usability Research
How can your website convert more visitors into customers?
Our Web Usability (UX) Research looks into the brain to find all bumps on the path to online conversion.
