Eye Tracking in Neuromarketing Research
Eye Tracking is the foundational tool for nearly any study in neuromarketing research. It deciphers where people look at, for how long and in what order. As such, Eye Tracking technology lifts the fog of attention. You can now know whether, and how, people will attend to your marketing efforts.
Eye Tracking is used to assess the pulling power of advertisements, product packaging and (online) stores. Combined with neural imaging techniques such as EEG, Eye Tracking can be used to measure the emotional responses evoked by specific message elements.