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Privacy policy & cookie statement

Unravel Research (a legal entity of Studio ST&T), located at Burgemeester Reigerstraat 78, 3581 KW Utrecht, is responsible for the processing of personal data as shown in this privacy statement.

Contact information:
Burgemeester Reigerstraat 78
3581 KW Utrecht
030 22 70 410

A word of welcome in a privacy policy?!

Yes! Before you start reading the long-winded legal material; first a small introduction by the undersigned. Besides that it is a requirement to share this document, we would also like to tell you what data we store, why we do this and what you can (or cannot) do with it.

Studio ST&T consists of businesses. Our other businesses are: Unravel Research, and Unravel Academy. Studio ST&T advises and optimizes online and offline stores through consumer psychology. Unravel Research investigates marketing and communication material using various methods (EEG, eye tracking, IAT, surveys). Unravel Academy is our training website on which we offer training surrounding the topic of neuromarketing.

Because Unravel Research conducts field research, we work with respondents who we approach by telephone or e-mail. We also store a number of demographic information of these respondents, so that we can link the correct respondent to the correct research question. That is why we, and therefore Studio ST&T, need to process this personal data. That is of course only possible if you actively provide this information to us.

If you are currently only visiting our website and you are "just visiting", then we do not have this kind information about you. We do use two systems to analyze the visitors to our website, namely: Google Analytics and ActiveCampaign. 

Google Analytics stores all data privately, while ActiveCampaign only stores data once you fill in a form on our website, for example when you request a report (PDF), sign up for our newsletter or submit a request.

Kind regards,

Tim Zuidgeest
(Co-founder of Studio ST&T, Unravel Research and Unravel Academy)

Cookies, or comparable techniques, that we use

Studio ST&T uses cookies. A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone when you first visit this website. Studio ST&T uses cookies with a purely technical functionality. These ensure that the website works properly and that, for example, your preferred settings are remembered. 

In addition, we place cookies that keep track of your surfing behavior so that we can offer customized content and advertisements. On your first visit to our website, we have already informed you about these cookies and asked for your permission to place them. Your permission is required for the use of certain cookies. We do this by means of a so-called cookie banner.

You can opt out of cookies by setting your internet browser in a way that it no longer stores cookies. In addition, you can also delete all information previously saved via the settings of your browser.

The cookies that Studio ST&T uses, fall into the following categories:

Functional cookies: this allows us to make the website function better and make it more user-friendly for the visitor. For example, functional cookies ensure that your settings and preferences for this site are remembered.

In addition, our blog articles include buttons to share pages on social networks like Facebook, Twitter, LinkedIn and Instagram. With the help of these so-called social plug-ins you can share or recommend information on this website with others. No cookies are placed via these social plug-ins.

We also make use of content that is hosted on other sites and which is accessible on this site by means of certain codes (embedded content). For example YouTube and Vimeo videos. These codes often use cookies. However, we have no control over what these third parties do with their cookies.

Anonymized analytical cookies: these cookies are generated when you visit a website for the first time. These cookies are stored anonymously and cannot be traced back to personal data. The cookie exists only for statistical purposes. In this way, the following data can be collected:

  • The number of unique visitors
  • How often users visit the site
  • Which pages users view
  • How long users view a particular page
  • At which page visitors leave the site

We use Google Analytics to track and analyze this data. The obtained information is transferred anonymously and stored by Google.

In addition, we use services from Google Optimize and Hotjar to improve our website. Visiting behavior is also mapped anonymously here. We do this to provide you with the best possible service on our website.

Tracking cookies from third parties: this keeps track of which pages you visit on the internet in order to build your personal profile. This profile is not linked to your name, address, email address and the like, but only serves to match advertisements to your profile, so that they are as relevant as possible to you.

Remarketing / retargeting cookies: These cookies are placed to save your interests so that we can make you more relevant offers and show more relevant advertisements. As a result, you will receive offers that suit you.

We use services from Facebook and LinkedIn. The placed Javascript (tag.js) makes it clear where a visitor leaves the site and makes it possible to approach the visitor again with an advertisement or an email (if the visitor has left an email address).

Site improvement cookies: this allows us to test different versions of a web page to see which page performs best.

An overview of all cookies on our website, their functions and the link to the privacy policy of third parties can be found at the bottom of this privacy policy.

Personal data that we process

Studio ST&T processes your personal data because you use our services, are registered in our respondent database and / or because you provide this data to us yourself.

Below you will find an overview of the personal data we process:

- First and last name
- Gender
- Date of birth
- Address data
- Phone number
- Email address
- Other personal data that you actively provide, for example by creating a profile on this website, in correspondence and by telephone
- Location data
- Information about your activities on our website
- Data about your surfing behavior across our various websites (,,
- Internet browser and device type
- Bank account number

Special and / or sensitive personal data that we process

Our website and / or service does not intend to collect data about website visitors under the age of 16. Unless they have parental or guardian permission. However, we cannot check whether a visitor is older than 16. We therefore recommend that parents be involved in the online activities of their children, in order to prevent data about children from being collected without parental consent. If you are convinced that we have collected personal information about a minor without permission, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will delete this information.

For what purpose and on what basis we process personal data

Studio ST&T processes your personal data for the following purposes:

- Handling your payment
- Sending our newsletter and / or advertising brochure
- To call or email you if necessary to carry out our services
- To inform you about changes to our services and products
- To offer you the opportunity to create an account
- To deliver goods and services to you
- To analyze your behavior on the website in order to improve the website and to tailor the range of products and services to your preferences.

How long we keep personal data

Studio ST&T does not store your personal data longer than is strictly necessary to realize the goals for which your data is collected. We use the following retention periods for the following categories of personal data:

  • Actively provided personal data of respondents in our database. 

Retention period: indefinite; the personal data is deleted as soon as the respondent unsubscribes from the database.

Reason: To connect the right respondent to the research question and make payments.

  • Actively provided personal data of customers.

Retention period: Indefinite period.

Reason: To contact and make payments.

  • Anonymized research data.

Retention period: Indefinite period.

Reason: To provide our customers with data from completed studies.

  • Anonymous data about activity on our websites.

Retention period: 2 years.

Reason: To analyze and improve our website.

Sharing personal data with third parties

Studio ST&T does not sell your data to third parties and will only provide it if this is necessary for the execution of our agreement with you or to comply with a legal obligation. We conclude a processor agreement with companies that process your data on our behalf to ensure the same level of security and confidentiality of your data. Studio ST&T remains responsible for these processing operations.

View, adjust or delete data

You have the right to view, correct or delete your personal data. In addition, you have the right to withdraw your consent to the data processing or to object to the processing of your personal data by Studio ST&T and you have the right of data portability. This means that you can submit a request to us to send the personal data that we hold about you in a computer file to you or another organization mentioned by you.

You can send a request for access, correction, deletion, transfer of your personal data or request for cancellation of your consent or objection to the processing of your personal data to This email address is being protected from spambots. You need JavaScript enabled to view it..

To ensure that the request for access has been made by you, we ask you to send a copy of your ID with the request. Erase your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and citizen service number (BSN) in this copy. This is to protect your privacy. We will respond to your request as soon as possible, but within four weeks.

Studio ST&T would also like to point out that you have the opportunity to file a complaint with the national supervisory authority, the Dutch Data Protection Authority. 

How we protect personal data

Studio ST&T takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized modification. If you feel that your data is not properly secured or there are indications of abuse, please contact our customer service or via This email address is being protected from spambots. You need JavaScript enabled to view it..

Final remarks

We will have to adjust these statements from time to time, for example when we change our website or if the rules regarding cookies are changed. You can consult this web page for the latest version.

If you have any questions and / or comments, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Overview of cookies on our websites


Cookie: HSID, SSID, APISID, SAPISID, LOGIN_INFO, PREF, SIDCC, VISITOR_INFO1_LIVE, YSC, __Secure-3PAPISID, __Secure-3PSID, __Secure-APISID, __Secure-HSID, __Secure-SSID, _gasid, _ga, _ga

Function: These cookies are from YouTube (Google) and ensure that YouTube works integrated on our website and that YouTube and Google can collect usage information for videos hosted by YouTube.


Cookie: _fbp, _ga, _gac_UA-76641-8, _gcl_au, _gcl_aw, _gcl_dc,

continuous_play_v3, player, vuid, muxData,

Function: These cookies are from Vimeo and ensure that Vimeo works integrated on our website.


Cookie: 1P_JAR, ANID, APISID, CONSENT, HSID, NID, S, SAPISID, SID, SIDCC, SSID, __Secure-3PAPISID, __Secure-3PSID, __Secure-APISID, __Secure-HSID, __Secure-SSID, DV, OTZ

Function: These cookies are used by Google to show customized advertisements on Google sites based on recent searches and previous interactions.

Name: Google Analytics

Cookie: _ga, _gat, _gid

Function: These cookies are from Google Analytics (Google) and are used to improve the website based on the surfing behavior of the website user.


Cookie: _fbp, _ga, _gcl_au, _gid, _hjid

Function: These cookies are from Hotjar and are used to improve the website based on the surfing behavior of the website user.


Cookie: c_user, datr, fr, m_pixel_ratio, presence, sb, spider, wd, xs

Function: These cookies are from Facebook and are used to integrate LinkedIn with our website and for Facebook marketing / retargeting.


Cookie: AMCVS_14215E3D5995C57C0A495C55% 40AdobeOrg, _ga, bcookie, lang, AMCV_14215E3D5995C57C0A495C55% 40AdobeOrg, UserMatchHistory, li_oatml, liap, lidc, lissc, spectroscopy

Function: These cookies are from LinkedIn and are used to integrate LinkedIn with our website and for LinkedIn marketing / retargeting.


Cookie: id, DSID

Function: These cookies are from Google DoubleClick (Google) and are used to show personalized advertisements based on previous visits to our website.


Cookie: cmp223079033

Function: This cookie is from Active Campaign and is used to investigate who visits our website and how to contact these users.


Cookie: __cfduid, prism_251850199, prism_475089267, prism_799294711

Function: These cookies are from Convertful and are used to show forms on our website (for downloads, appointments, and requests).


Cookie: __cfduid, _session_id, ahoy_visit, ahoy_visitor, JSESSIONID

Function: These cookies are from Novocall and are used to schedule call appointments.