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Neuromarketing Research

Neuromarketing Usability

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Actionable Insights

Want to increase your online conversion?

Start with understanding why some customers are converting and some aren’t.

Our Neuromarketing Usability (UX) Research does exactly that – right where conversion actually takes place: the customer’s brain.
Request a proposal
Denise ZwartsOr discuss the possibilities with our Solutions Manager Denise
Check availability, and schedule an online appointment
 

Neuromarketing Usability Research Toolbox


EEG
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Eye Tracking
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Biometrics
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Find out what your visitor’s really feel

Neuro Usability (UX) Research transcends the traditional interview-based approach to UX research. We help you capture the subtle and implicit forces that truly guide your visitors along the path to conversion.

By combining brain wave activity (EEG), Eye Tracking and GSR, we are able to assess people’s true on-site usability experience. Together, these technologies unravel the complete story of how visitors interact with your content, as well as each element’s reflection in the brain.

The era of questions is over

We don’t want to ask. We want to know.

While web usability has a strong influence on whether or not visitors will convert into customers, they have a hard time articulating that influence. People simply can’t glance in their subconscious minds to look at the true drivers behind their choices. If you want to know, don’t ask.

Neural and biological measures remove the need for questions. We can now register the true moment-to-moment response while people are interacting with your website. This flows into rich actionable insights that will soar your conversion rate.

Iron out all bumps on the path to purchase

Our Neuro Usability (UX) Research illuminates all bumps on the path to purchase.

Specific patterns of brain activity indicate which pieces of content trigger confusion and frustration – and which ones make your visitors happy.

Conversion optimization report

Our findings culminate in a conversion optimization report, outlining clear-cut improvements to enhance your site’s online usability.

This allows you to help your visitors navigate your content more fluently, increasing its overall persuasiveness and shopability.
Request a proposal
Denise ZwartsOr discuss the possibilities with our Solutions Manager Denise
Check availability, and schedule an online appointment
 

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+31 30 - 2271 937
t.zuidgeest@unravelresearch.com
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3581 KW Utrecht
The Netherlands
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