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Emotion Recognition

  • Objectively quantify people's affective responses from moment to moment

  • Get concrete points of improvement for your marketing efforts

  • Lead time of 10 days

Emotion Recognition in Neuromarketing Research

The human face reflects our emotional inner world. In fact, our faces are rarely ever blank. They continuously put our emotions on display, albeit through subtle muscular contractions.

Unravel Research’ Emotion Recognition tool employs facial encoding technology to quantify people’s affective responses from moment to moment.

How does face reading technology work?

An advanced high-definition 1080p camera records movements and subtle shifts in facial expressions. Our state-of-the-art face reading software (Affectiva®) transcodes the video data in real-time emotional statistics.

Our face reading technology captures all key facial areas and movements involved in emotion: Smile, Brow Furrow, Brow Raise, Lip Corner Depressor (Frown), Inner Brow Raise, Eye Closure, Nose Wrinkle, Upper Lip Raise, Lip Suck, Lip Pucker, Lip Press, Mouth Open, Lip Corner Depressor, Chin Raise, Smirk.

These movements reveal the seven basic human emotions: Joy, Anger, Surprise, Fear, Contempt, Sadness and Disgust.

Tim Zuidgeest

Or discuss the possibilities with Tim, our Lead Consultant
View availability and schedule an online appointment

How it works

Many marketing endeavors aim to evoke positive emotions and avoid negative ones. While people have a hard time verbalizing their more subtle emotional reactions, Emotion Recognition research captures these reactions regardless. It’s an insightful method in the neuromarketing toolbox.

Standalone or combined with EEG

Emotion Recognition can be used standalone or as a secondary measure to other technologies. For instance, it provides a powerful combination with EEG (brain activity), capturing both the inner and outer emotional experience.

We mostly confine standalone emotion recognition to advertising research. Out of all marketing channels, advertising is the one most capable of enacting a strong facial response. Because packaging and online usability generally exert a more subtle influence, a combination with EEG is recommended.

"The neuro research was super valuable to us. With our new campaign we have consciously opted for neuro research. That way we don't get socially desirable answers, but real insights."

Ingrid de Jong - Brand Manager Pearle
Tim Zuidgeest

Or discuss the possibilities with Tim, our Lead Consultant
View availability and schedule an online appointment

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