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Emotion Recognition research in neuromarketing
Many marketing endeavors aim to evoke positive emotions and avoid negative ones. While people have a hard time verbalizing their more subtle emotional reactions, Emotion Recognition research captures these reactions regardless. It’s an insightful method in the neuromarketing toolbox.
Emotion Recognition can be used standalone or as a secondary measure to other technologies. For instance, it provides a powerful combination with EEG (brain activity), capturing both the inner and outer emotional experience.
We mostly confine standalone emotion recognition to advertising research. Out of all marketing channels, advertising is the one most capable of enacting a strong facial response. Because packaging and online usability generally exert a more subtle influence, a combination with EEG is recommended.
We mostly confine standalone emotion recognition to advertising research. Out of all marketing channels, advertising is the one most capable of enacting a strong facial response. Because packaging and online usability generally exert a more subtle influence, a combination with EEG is recommended.
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Does your ad seduce the subconscious brain?
Our Advertising Research establishes your ad’s persuasive power and specific strengths and weaknesses.
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Does your product win the battle on the shelf?
Our Packaging Research explores your packaging’s pulling power and brand recognizability.
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How can your website convert more visitors into customers?
Our Web Usability (UX) Research looks into the brain to find all bumps on the path to online conversion.
