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The Psychology of Retail Design

The Psychology of Retail Design

Which psychological techniques tempt customers to want to explore as much as possible in a retail environment? How can you position different categories smartly relative to each other? What shelf layout does the brain prefer? And how can you cleverly...

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Brand Image & Neuromarketing: How you Create and Measure Brand Image

Brand Image & Neuromarketing: How you Create and Measure Brand Image

Everyone who has anything to do with branding feels that brand imageis an essential piece of DNA for every successful brand. But what exactly is brand image for our brain? How does this brand image precisely impact purchasing behavior? ...

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