Communication research
Branding research
Retail & Shopper research
Usability Research
Frequently Asked Neuromarketing Questions
How does neuromarketing research work? How many participants are needed at minimum? And what is the validation of each research method on sales?
All valid questions, which we've answered per research area. Is yours not included? Don't hesitate to get in touch!
FAQ Implicit Association Testing
- Wat is de gebruikelijke doorlooptijd van een project voor impliciet testen?
- Hoe werkt de IAT-procedure precies?
- Moet ik van te voren bepalen welke associaties getest moeten worden?
- What is the typical project lead time for implicit testing?
- Do I need to establish which associations to test a priori?
- Is Implicit Testing with IAT validated?
- How does the exact IAT procedure work?
