Neuromarketing | Ad Testing

How effective is Pearle's latest ad campaign?

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Cases

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Retail

Heineken & RealEye

Online eye tracking for the optimal shelf placement

Online eye tracking for the optimal shelf placement

Usability

Pathé

Neuro Usability: Generating a 7% higher conversion rate, this is Pathé’s new blockbuster

Neuro Usability: Generating a 7% higher conversion rate, this is Pathé’s new blockbuster

Retail

Consumentenbond

Could Cialdini’s principle of authority be used to soften the perceived feeling of price pain? Neuroscience helps to find out!

Could Cialdini’s principle of authority be used to soften the perceived feeling of price pain? Neuroscience helps to find out!

Retail

Aldipress

How can the shelf experience of magazines be improved?

How can the shelf experience of magazines be improved?

Danone

Olvarit Video Testing

Olvarit Video Testing

Retail

Vitapep

What is the most sustainable and desirable packaging?

What is the most sustainable and desirable packaging?

Film trailers

Predict box office hits

Predict box office hits

Reclame

Pearle

Happy Eyes Ad Test

Happy Eyes Ad Test

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