Neuromarketing Research: the Ultimate magazine Shelf
"With this knowledge we can optimize our shelf vision, plans and promotions"
Linda - Category Development Manager - Aldipress
Influence of signing and promotional material
Signing and promos. They are the icing on the cake of many shelves. But which signing designs give the desired twist to the customer's attention and shelf experience? The interest was mainly focused on the visibility of the signage above and below the shelves and whether it could be further optimized.
Last but not least: does the promotional material encourage you to buy? Aldipress currently uses four types of promotional material: floor stickers, wobblers, banners and shelf strips. Do they grab our attention? And which promotional texts activate the brain the most?
Insights on Shelf Furnishing
We found insights about the viewing direction, the search process and the decision-making process of the consumer. This showed that women and men differ subtly in their viewing patterns and the process of searching for a magazine.
The data provides Aldipress guidance in which direction to place the magazine categories in order to grab attention in the midst of an increasingly busy retail environment. In addition, we have mapped out guidelines on:
Insights on Signing
To what extent does signing help the customer search process? Does it stimulate their brain to make a purchase more quickly? Based on brain data, we have mapped the unique added value of the following separate signing elements:
Insights on Promotional Materials
There are 1000 ways for a copywriter to frame an offer. What makes the brain happy?
We have tested various texts and promotional media. The data clearly shows which promotional material is viewed the most, which message resonates best with the consumer and how the promotional material can be presented as attractively as possible.
Do you also want more insights, certainty and sales with neuromarketing?
Unravel Research uses EEG and eye tracking to understand what the consumer won't tell you. This way we increase the impact of your ads.
Curious how your brand can profit from neuromarketing research? Tim loves to show you 5 crucial insights that lay the foundation for a perfect - sales increasing - commercial.