I count myself lucky to have wandered around in the world of neuromarketing and consumer psychology for quite some years now. I’ve researched and consulted on a great number of interesting questions, oftentimes revolving around how to predict and boost sales impact.

How do you measure whether your carefully crafted ad campaign ‘works’?

First, you need to define what ‘works’ means.

Looking for a neuromarketing (research) agency in The Netherlands? You'll find a handy overview of all the Dutch neuro agencies and their skills and techniques on this page

Eye Tracking enables you to follow the eyes of your customer. You can see exactly where, for how long and in what sequence people interact with your website. This makes Eye tracking a popular tool to discover usability issues and fruitful opportunities to improve conversion.