From increasing brand awareness to brand building and from strengthening brand image to launching a new brand; most marketing department objectives revolve around the brand. This is not surprising, as the brand often plays a significant role in the decision-making process, even when the shopper is not consciously aware of it.
However, we immediately encounter a problem. If the shopper is not aware of the role of a brand in their choice, how do marketers determine that role? In this blog, we will discuss the meaning and nonsense of brand research. Moreover, we will reveal the ins and outs of various types of brand research such as brand asset research, brand image research and brand loyalty research.