Neuromarketing is a hot topic. As it should be, because the collusion of neuroscience and marketing started a revolution in the advertising world. A revolution that’s still going on.

We found out, with our very own Tim as participant.

Tom and Tim found out. With our very own Tim as participant.

As marketer, brand builder, retailer, or advertiser, you can’t not know what it is: Neuromarketing.

With its popularity, it’s surprising that there is not much consensus on what neuromarketing is exactly. Ask ten professionals in the field to what they think the definition of neuromarketing is. Chances are you’ll get ten different answers.

Neuromarketing is, more than ever, being used in marketing and advertising. On the one hand as a research method, on the other hand a source of proven marketing techniques. By doing so, the need for knowledge in neuromarketing and consumer psychology amongst marketing professional is increasing. Regularly, we are asked which neuromarketing courses we’d recommend.

Tom and Tim found out. With our very own Tim as participant.

A new advertising campaign. The nerves you get when launching it are one of the best parts of the jobs. It’s also quite normal to have these nerves: An advertising campaign can take a big chunk of your budget. So you’d like to get your investment back: Each campaign should deliver at least as much money as you put in it.

This blog will reveal how you should use EEG neuromarketing research to significantly improve the effectivity of your commercial.

The uprising of neuromarketing was first labeled as the end of all traditional market research. The brain scan would kill the traditional surveys, focus groups, and interviews.

And still, on many websites – often those who also offer neuromarketing research methods – I read that the establish market research is ready to be tucked away, deep into the tomb of lost marketing methods.