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Advertising in Times of Corona: Three Golden Rules

Advertising and Corona. It has proven to be a complicated marriage.

When the crisis erupted in the Netherlands, many companies withdrew from advertising slots. They wanted to avoid at all costs having their brand associated with a health crisis of this magnitude. Additionally, advertising was simply no longer relevant for some companies, such as those in the travel industry. The result was an advertising drought on Dutch television and millions of euros in losses for the broadcasters.

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Sun, Sea, and Corona: How Corona Beer Survived the Negative Associations of the Coronavirus

When you thought of this Mexican beer before 2020, you probably envisioned summer scenes: sun, sea, and beach. However, since the start of the Coronavirus crisis, a completely different association has taken hold of the beer brand. The first thought at the word Corona is no longer of the beer, but of the virus. How do these associations work? And what impact does this have on Corona beer?

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5 Tips for the Best Shop Layout

A shop where customers enjoy browsing and can find what they are looking for sells better. Brain-friendly store layout is therefore the greatest challenge for retailers in the 21st century. But how do you create a brain-friendly store layout? You can read about it in this blog. 

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All Netflix blockbusters apply this neuro insight

Look closely.

What stands out in this short clip (8s) from the Netflix hit series House of Cards?

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A Practical Example of Brand Image Research: What Can Brand Image Research Do for You?

The goal of brand image research is, of course, to gain insight into the actual image of your brand. But what exactly does such brand research yield? What can you expect from such a report? And what are the next steps after such research? 

Time to delve into this, using a number of practical examples.

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Why >15% less plastic can lead to 100% fewer sales

My mouth is already watering just thinking about it. The chocolate raisins from the Dutch supermarket Albert Heijn. Probably not the most sugar-friendly thing I can eat, but oh so delicious?

Recently, I noticed something about their packaging. Besides being conveniently resealable now, there's an interesting text on it: “now 15% less plastic”.

You'd think that's great. But the psychologist in me knew this isn't so clever from the marketers at the Albert Heijn.

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Four Surprising Ways the Halo Effect Influences You Unconsciously

Even if you've never heard of the Halo Effect, chances are you are unconsciously influenced by it every day. The Halo Effect refers to the psychological phenomenon where a positive impression (for example, about someone's appearance) automatically leads us to judge unrelated matters positively (for example, someone's intelligence).

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Pre-testing of moving storyboards or animatics; a complete report and overview

Every advertising campaign begins with an insight or idea. In this early stage, this idea is transformed into an initial campaign concept suitable for production. To truly bring this concept to life, it is often cast into a (moving) storyboard or animatic. 

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