You probably remember the moment when you finished your exams in high school, and your teacher handed out the results. Bummer… your test had red marks on it. Sadly, this is a familiar situation for many of us.

Neuromarketing is a hot topic. As it should be, because the collusion of neuroscience and marketing started a revolution in the advertising world. A revolution that’s still going on.

We found out, with our very own Tim as participant.

Tom and Tim found out. With our very own Tim as participant.

Neuromarketing: what does it mean? What can you do with it, and more importantly: how does it work?

Neuromarketing is, more than ever, being used in marketing and advertising. On the one hand as a research method, on the other hand a source of proven marketing techniques. By doing so, the need for knowledge in neuromarketing and consumer psychology amongst marketing professional is increasing. Regularly, we are asked which neuromarketing courses we’d recommend.

Tom and Tim found out. With our very own Tim as participant.

A new advertising campaign. The nerves you get when launching it are one of the best parts of the jobs. It’s also quite normal to have these nerves: An advertising campaign can take a big chunk of your budget. So you’d like to get your investment back: Each campaign should deliver at least as much money as you put in it.

This blog will reveal how you should use EEG neuromarketing research to significantly improve the effectivity of your commercial.