What changes can a store make to sell more products, without having to do a major overhaul of the store’s concept, lay-out and merchandise?

In 2018, the consumer psychology duo Tim and Tom stepped into many of NYC’s most renowned museums and attractions. Not just to gaze in awe at the museums’ many splendors, but to provide them with evidence-based psychological tweaks on the final exhibit that matters most: the gift shop.

It’s a question asked frequently within the world of neuromarketing: are negative emotions in commercials always a bad thing?

Unfortunately, there’s not one simple answer to this question. In this blog, we’ll try to explain how our emotional brain works by showing you the neuro-data from a commercial that you may have seen before!

We’ve got some shocking news for you.

1 out of 5 commercials causes sales to decline (Jones, 1995).  Think about it, you’ve just ordered millions of dollars worth of media time to air the perfect commercial. But after a few months of broadcasting your masterpiece on national tv, you don’t see the numbers going up.