Advertising and Corona. It has proven to be a complicated marriage.

When the crisis erupted in the Netherlands, many companies withdrew from advertising slots. They wanted to avoid at all costs having their brand associated with a health crisis of this magnitude. Additionally, advertising was simply no longer relevant for some companies, such as those in the travel industry. The result was an advertising drought on Dutch television and millions of euros in losses for the broadcasters.

A shop where customers enjoy browsing and can find what they are looking for sells better. Brain-friendly store layout is therefore the greatest challenge for retailers in the 21st century. But how do you create a brain-friendly store layout? You can read about it in this blog. 

The goal of brand image research is, of course, to gain insight into the actual image of your brand. But what exactly does such brand research yield? What can you expect from such a report? And what are the next steps after such research? 

Time to delve into this, using a number of practical examples.

Even if you've never heard of the Halo Effect, chances are you are unconsciously influenced by it every day. The Halo Effect refers to the psychological phenomenon where a positive impression (for example, about someone's appearance) automatically leads us to judge unrelated matters positively (for example, someone's intelligence).