With the upsurge of neuromarketing research, it’s more and more common for marketers to let brain waves optimize their ads, stores, products and websites. In order to do so, the research method used most often is Electroencephalography (EEG). This is a method that captures brain activity by isolating electrical activity through electrodes on the scalp. Â
Do you want to know which companies play a key role in the field of neuromarketing internationally? Local (neuromarketing) research agencies can be great. But sometimes you need a research partner who has their ‘toes’ in multiple markets. Read on to find a comprehensive overview of many different neuromarketing vendors, their specialisations and techniques.Â
We have some shocking news for you.
1 out of 5 advertisements causes a drop in sales (Jones, 1995). Think about it; you just spent millions of dollars on media budget to broadcast the perfect ad. But after several months of airtime for your masterpiece on national TV, you don't see the numbers soar.Â
Folders. They are still a trusted physical medium to be able to display your assortment to the customer.
But how do you ensure that your folder is being read by the customer? How does the layout of your folder ensure that sales becomes even more attractive? In short: how does an effective folder differ from waste paper?
What is neuromarketing exactly? Is it always research? Or is it also the application of insights from psychology?
It can be quite a job to get a good overview of this beautiful field. But don't worry, that's why we wrote this 'fundamental blog' for you. From here you get a concise overview of everything around 'neuro', with links to pages that go into more depth.
From research, to training, and our favorite insights. You have come to the right place!Â
Are you convinced that you are walking rationally down the shopping street? Well, read on then 😉.
Clever marketers have known something about you for years that you may not even know yourself.
You probably remember the moment when you finished your exams in high school, and your teacher handed out the results. Bummer… your test had red marks on it. Sadly, this is a familiar situation for many of us.
Neuromarketing: what does it mean? What can you do with it, and more importantly: how does it work?