Advertising in Times of Corona: Three Golden Rules
Advertising and Corona. It has proven to be a complicated marriage.
When the crisis erupted in the Netherlands, many companies withdrew from advertising slots. They wanted to avoid at all costs having their brand associated with a health crisis of this magnitude. Additionally, advertising was simply no longer relevant for some companies, such as those in the travel industry. The result was an advertising drought on Dutch television and millions of euros in losses for the broadcasters.