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How do you measure whether your carefully crafted ad campaign ‘works’?
First, you need to define what ‘works’ means.
Looking for a neuromarketing (research) agency in The Netherlands? You'll find a handy overview of all the Dutch neuro agencies and their skills and techniques on this page
Eye Tracking enables you to follow the eyes of your customer. You can see exactly where, for how long and in what sequence people interact with your website. This makes Eye tracking a popular tool to discover usability issues and fruitful opportunities to improve conversion.
Would you like to dive into the brains of your customers in order to find out whether or not they experience choice-related stress? Or would you like to learn how easy your routing really is? Uncover the effects of signing during the shopping trip? In short, do you want to measure how your customers actually come to their choice in your store?