5 ways how marketeers make use of your irrationality
Are you convinced that you are walking rationally down the shopping street? Well, read on then 😉.
Clever marketers have known something about you for years that you may not even know yourself.
Beware of the Exam Effect
You probably remember the moment when you finished your exams in high school, and your teacher handed out the results. Bummer… your test had red marks on it. Sadly, this is a familiar situation for many of us.
The fundamentals of Neuromarketing
Neuromarketing: what does it mean? What can you do with it, and more importantly: how does it work?
Neuromarketing Speakers
Neuromarketing is a hot topic. As it should be, because the collusion of neuroscience and marketing started a revolution in the advertising world. A revolution that’s still going on.
Neuromarketing Course Online
Neuromarketing is, more than ever, being used in marketing and advertising. On the one hand as a research method, on the other hand a source of proven marketing techniques. By doing so, the need for knowledge in neuromarketing and consumer psychology amongst marketing professional is increasing. Regularly, we are asked which neuromarketing courses we’d recommend.
What Happens in the Brain When You… Unbox an iPhone?
We found out, with our very own Tim as participant.
What Happens in the Brain When You… Meditate?
Tom and Tim found out. With our very own Tim as participant.