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Is Neuromarketing the Best Marketing Research Tool?

Is Neuromarketing the Best Marketing Research Tool?

Someone who says that neuromarketing is the only golden standard in market research would be lying. Market research is so numerous in its issues, domains and consumers that it is impossible for one method to offer the answer to everything.

In this blog we therefore take a nuanced look at neuromarketing research. What is doing well? And what is not?

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When to Use Neuromarketing Usability Research?

Neuromarketing, Usability, Research

When to Use Neuromarketing Usability Research?

And when to just go with a survey?

When Neuromarketing Usability research was first born, many people thought the same thing: the end of traditional research is near. Enough with all the questionnaires. Cancel the focus groups and send the interviewers home. Because from now on we conduct research by looking inside the brain. After all, that’s where the real answers lie. Right?

Yes and no.

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3 Reasons for not switching to Neuromarketing Usability Research

Neuromarketing, Usability

3 Reasons for not switching to Neuromarketing Usability Research

Neuromarketing: a topic that is becoming more popular every day. And there’s a reason for it. This relatively new research method allows us to look into the brains of the consumer. This way we can discover on which unconscious bumps they stumble on their way to conversion.

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5 Subtle Shopping Psychology Techniques that Make a Huge Difference in Sales

5 Subtle Shopping Psychology Techniques that Make a Huge Difference in Sales

What changes can a store make to sell more products, without having to do a major overhaul of the store’s concept, lay-out and merchandise?

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How Two Psychologists are Making New York’s Museum & Gift Shop Sales go Through the Roof

How Two Psychologists are Making New York’s Museum & Gift Shop Sales go Through the Roof

In 2018, the consumer psychology duo Tim and Tom stepped into many of NYC’s most renowned museums and attractions. Not just to gaze in awe at the museums’ many splendors, but to provide them with evidence-based psychological tweaks on the final exhibit that matters most: the gift shop.

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Displaying Negative Emotions in Advertising: Do or Don’t?

EEG, Neuromarketing, Commercial

Displaying Negative Emotions in Advertising: Do or Don’t?

It’s a question asked frequently within the world of neuromarketing: are negative emotions in commercials always a bad thing?

Unfortunately, there’s not one simple answer to this question. In this blog, we’ll try to explain how our emotional brain works by showing you the neuro-data from a commercial that you may have seen before!

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5 neuromarketing advertising examples that will help you make better commercials

5 neuromarketing advertising examples that will help you make better commercials

We’ve got some shocking news for you.

1 out of 5 commercials causes sales to decline (Jones, 1995).  Think about it, you’ve just ordered millions of dollars worth of media time to air the perfect commercial. But after a few months of broadcasting your masterpiece on national tv, you don’t see the numbers going up. 

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5 Golden Rules of Effective Advertising from Hundreds of Neuromarketing and Psychology Studies

5 Golden Rules of Effective Advertising from Hundreds of Neuromarketing and Psychology Studies

I count myself lucky to have wandered around in the world of neuromarketing and consumer psychology for quite some years now. I’ve researched and consulted on a great number of interesting questions, oftentimes revolving around how to predict and boost sales impact.

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