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Someone who says that neuromarketing is the only golden standard in market research would be lying. Market research is so numerous in its issues, domains and consumers that it is impossible for one method to offer the answer to everything.
In this blog we therefore take a nuanced look at neuromarketing research. What is doing well? And what is not?
And when to just go with a survey?
When Neuromarketing Usability research was first born, many people thought the same thing: the end of traditional research is near. Enough with all the questionnaires. Cancel the focus groups and send the interviewers home. Because from now on we conduct research by looking inside the brain. After all, thatās where the real answers lie. Right?
Yes and no.
Neuromarketing: a topic that is becoming more popular every day. And thereās a reason for it. This relatively new research method allows us to look into the brains of the consumer. This way we can discover on which unconscious bumps they stumble on their way to conversion.
What changes can a store make to sell more products, without having to do a major overhaul of the storeās concept, lay-out and merchandise?
In 2018, the consumer psychology duo Tim and Tom stepped into many of NYCās most renowned museums and attractions. Not just to gaze in awe at the museumsā countless splendors, but to provide them with evidence-based psychological tweaks on the final exhibit that matters most: the gift shop.
Itās a question asked frequently within the world of neuromarketing: are negative emotions in commercials always a bad thing?
Unfortunately, thereās not one simple answer to this question. In this blog, weāll try to explain how our emotional brain works by showing you the neuro-data from a commercial that you may have seen before!
Weāve got some shocking news for you.
1 out of 5 commercials causes sales to decline (Jones, 1995).Ā Think about it, youāve just ordered millions of dollars worth of media time to air the perfect commercial. But after a few months of broadcasting your masterpiece on national tv, you donāt see the numbers going up.Ā
I count myself lucky to have wandered around in the world of neuromarketing and consumer psychology for quite some years now. Iāve researched and consulted on a great number of interesting questions, oftentimes revolving around how to predict and boost sales impact.
Communication
Branding
Retail & Shopper
Usability Research
