Just some quick fun facts.

Companies spend millions of dollars to discover the perfect amount of fizz in a soda.  Eating chips with headphones on makes the experience less enjoyable. And the louder the sound of a shutting car door is, the safer a consumer feels - which is why car manufacturers see this as a feature instead of a bug. 

What do these phenomena have in common? They highlight the importance of sound in consumer perception. But did you know that something as subtle as the sound of background music can affect your purchase decisions drastically?

From Coca-Cola’s distinctive bottle shape to Nike's 'Just do it' slogan - and from Duracell's tireless rabbit to Vodafone's iconic jingle. These are all examples of distinctive brand assets.

But what exactly is a brand asset to our brain? Why are they indispensable to brands that want to grow and not let their captured market share slip away into the hands of competitors? And how can you quantify the value of brand assets to your brand?

This guide delivers answers to all these questions - and more. 

Do you want to know which companies play a key role in the field of neuromarketing internationally? Local (neuromarketing) research agencies can be great. But sometimes you need a research partner who has their ‘toes’ in multiple markets. Read on to find a comprehensive overview of many different neuromarketing vendors, their specialisations and techniques. 

Folders. They are still a trusted physical medium to be able to display your assortment to the customer.

But how do you ensure that your folder is being read by the customer? How does the layout of your folder ensure that sales becomes even more attractive? In short: how does an effective folder differ from waste paper?