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What Happens in the Brain When You… Gamble?

EEG

What Happens in the Brain When You… Gamble?

Tom and Tim found out. With our very own Tim as participant.

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EEG and Advertising: Increase your campaign’s effectivity

EEG, Neuromarketing, Commercial

EEG and Advertising: Increase your campaign’s effectivity

A new advertising campaign. The nerves you get when launching it are one of the best parts of the jobs. It’s also quite normal to have these nerves: An advertising campaign can take a big chunk of your budget. So you’d like to get your investment back: Each campaign should deliver at least as much money as you put in it.

This blog will reveal how you should use EEG neuromarketing research to significantly improve the effectivity of your commercial.

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What is Neuromarketing and Consumer Neuroscience?

Neuromarketing

What is Neuromarketing and Consumer Neuroscience?

As marketer, brand builder, retailer, or advertiser, you can’t not know what it is: Neuromarketing.

With its popularity, it’s surprising that there is not much consensus on what neuromarketing is exactly. Ask ten professionals in the field to what they think the definition of neuromarketing is. Chances are you’ll get ten different answers.

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When to use neuromarketing? And when to stick with surveys, interviews, and focus groups?

Neuromarketing

When to use neuromarketing? And when to stick with surveys, interviews, and focus groups?

The uprising of neuromarketing was first labeled as the end of all traditional market research. The brain scan would kill the traditional surveys, focus groups, and interviews.

And still, on many websites – often those who also offer neuromarketing research methods – I read that the establish market research is ready to be tucked away, deep into the tomb of lost marketing methods.

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Pupil dilation, heartbeat, lean-forward, and skin conductance. What can biometrics reveal in neuromarketing research?

Neuromarketing, Biometrics

Pupil dilation, heartbeat, lean-forward, and skin conductance. What can biometrics reveal in neuromarketing research?

Neuromarketing research focusses on the purely automatic response of a consumer. In other words: Measuring brain activity.

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How harmful are negative emotions and experience in advertisements, online usability, and the remaining customer journey?

EEG, Neuromarketing, Commercial, Usability, Retail

How harmful are negative emotions and experience in advertisements, online usability, and the remaining customer journey?

An annoying commercial. A slow website. A web shop package that is delivered one day later than expected. A nasty comment by the call center lady.

One by one, these are examples negative brand experiences a consumer can encounter. A bump in the customer journey. How detrimental are these for a brand? Some customer journey evangelists preach that each interaction moment should be unique, amazing, and unforgettable. Negative emotion would kill the customer journey. What does science have to say about the effect of negative experiences on the customer journey?

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ST&T Research continues its services internationally as Unravel

ST&T Research continues its services internationally as Unravel

ST&T Research, STT Research – or even SST Research, as some people consolidated the name of our research agency.

After eight years and the opening of our new office in the USA, it’s the perfect moment to change our name. Neuromarketing research agency ST&T Research will continue as Unravel.

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The Frequently Asked Questions on Neuromarketing Usability Research

EEG, Usability, eye tracking

The Frequently Asked Questions on Neuromarketing Usability Research

What do IKEA, ING, and Heineken have in common?

Yup, there are all Dutch brands that are represented globally. However, I would like to highlight another important similarity. All these brand successfully use neuromarketing.

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