Tim Zuidgeest, Lead Consultant
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Will our brand-new advertising campaign be a success? What happens if we increase the price of our product by 10 cents? And how can we make our physical or digital shopping environment more user-friendly for the customer? Neuromarketing research is increasingly used to provide better answers to challenging marketing questions like these.
“Why are there so many annoying adverts on TV?”
Of all the questions I get asked about the psychology behind advertising, this one definitely tops the list.
In this blog, we therefore take stock of the surprising effects of annoying adverts. What is the impact of irritation on the brand? Can annoying adverts achieve sales success? And if so, when?
Although some think that product placement in retail involves simply filling the shelves, it is actually a much more complex task involving various parties such as the shopper, the manufacturer, and the wishes of internal management.
A solid shelf plan is therefore essential for sales success. Retailers who place the right product in the right place sell more.
Creating a good atmosphere in a shop is incredibly important. It ensures a pleasant shopping experience, and ultimately more sales. In our previous blog about the best shop layout, we wrote that a shop where customers enjoy walking around sells better. But how do you create the right atmosphere in a shop? And how does atmosphere influence our shopping behaviour?
When we stand before a well-stocked shelf, we have a multitude of choices. More choices than our prehistoric ancestors faced in their entire lives. What makes us choose that one product? In this blog, you will learn what the optimal shelf layout is.
There are numerous methods to measure brain activity. In neuromarketing, two stand out: EEG and fMRI.
Neuromarketing is the study of consumer behaviour through measuring brain activity. Consumer psychology is closely related: it focuses more on applying psychological persuasion tactics.
Brain data is an intriguing area to apply artificial intelligence (AI). By measuring brain activity, we can influence consumer behaviour, which is also known as neuromarketing. Consumer psychology is similar, but it focuses more on applying psychological persuasion techniques. The integration of AI and consumer psychology could accelerate the field of neuromarketing in the coming years.
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