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Pupil dilation, heartbeat, lean-forward, and skin conductance. What can biometrics reveal in neuromarketing research?

Neuromarketing, Biometrics

Pupil dilation, heartbeat, lean-forward, and skin conductance. What can biometrics reveal in neuromarketing research?

Neuromarketing research focusses on the purely automatic response of a consumer. In other words: Measuring brain activity.

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How harmful are negative emotions and experience in advertisements, online usability, and the remaining customer journey?

EEG, Neuromarketing, Commercial, Usability, Retail

How harmful are negative emotions and experience in advertisements, online usability, and the remaining customer journey?

An annoying commercial. A slow website. A web shop package that is delivered one day later than expected. A nasty comment by the call center lady.

One by one, these are examples negative brand experiences a consumer can encounter. A bump in the customer journey. How detrimental are these for a brand? Some customer journey evangelists preach that each interaction moment should be unique, amazing, and unforgettable. Negative emotion would kill the customer journey. What does science have to say about the effect of negative experiences on the customer journey?

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ST&T Research continues its services internationally as Unravel

ST&T Research continues its services internationally as Unravel

ST&T Research, STT Research – or even SST Research, as some people consolidated the name of our research agency.

After eight years and the opening of our new office in the USA, it’s the perfect moment to change our name. Neuromarketing research agency ST&T Research will continue as Unravel.

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The Frequently Asked Questions on Neuromarketing Usability Research

EEG, Usability, eye tracking

The Frequently Asked Questions on Neuromarketing Usability Research

What do IKEA, ING, and Heineken have in common?

Yup, there are all Dutch brands that are represented globally. However, I would like to highlight another important similarity. All these brand successfully use neuromarketing.

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How does Eye Tracking Work? A Complete Guide

eye tracking

How does Eye Tracking Work? A Complete Guide

Have you ever wondered why people have white parts in their eyes?

Probably not.

However, when you think about it: It’s weird. Humans are the only primates whose eyes are not fully dark. Even the anthropoid ape, which is very close to us in terms of evolution, does not have white parts. Why do our eyes deviate from the eyes of our fellow primates?

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How does Neuromarketing EEG Research work?

EEG, Neuromarketing, eye tracking, Research

How does Neuromarketing EEG Research work?

The neuromarketing research can start. Time to open the brain data floodgates. But how does neuromarketing research work exactly? We’ll walk you through our procedure, step by step.

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Is Neuromarketing Ethical?

Neuromarketing

Is Neuromarketing Ethical?

When discussing neuromarketing, the topic is likely to come up: Is the commercial application of neuroscience ethically justified?

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9 Books on Neuromarketing You Should Read

Neuromarketing

9 Books on Neuromarketing You Should Read

Neuromarketing. Definitely a hot topic. As it should be, in our opinion. As neuro is on the rise, marketeers are enabled to create better marketing. Being able to create the optimal marketing campaign makes our heart skip a beat.

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