“A beautiful study, with practical advice on how to make our videos and campaigns even better. It also allowed us to get our hands on a couple of ‘golden rules’ on what we absolute should and shouldn’t do in future videos.”
In this neuromarketing video test, we set out to answer two fundamental questions. First, we wanted to know how well the Olvarit videos performed in comparison to a benchmark of other video content. We looked at three fundamental EEG metrics: workload (working memory activation), engagement and desire. Subsequently, we took a more qualitative approach with a content analysis. For each video, we pinpointed the best and least performing scenes with regards to attention and desire.
Unravel Research uses EEG and eye tracking to understand what the consumer won't tell you. This way we increase the impact of your ads.
Curious how your brand can profit from neuromarketing research? Tim loves to show you 5 crucial insights that lay the foundation for a perfect - sales increasing - commercial.