The Top 5 Neuromarketing Ted Talks

How can we better predict what consumers want?

This is the question marketers deal with daily. Advances in technology are rapid, with hundreds of new services launching each day, and the competition to attract new customers has never been higher.

Neuromarketing helps marketers better understand the consumer brain through several biometric technologies, such as eye-tracking, facial expression analysis, skin conductance, and EEG.

To give neuromarketing the attention it deserves, we've compiled the 5 best TED talks for you. This list is based on the most viewed and relevant TED talks on the subject of neuromarketing.

1. Rory Sutherland

In the first TED talk we want to highlight, Rory Sutherland, Executive Creative Director of OgilvyOne and author of the book The Wiki Man, who offers a new perspective on various topics in the talk: Perspective.. 

https://www.ted.com/talks/rory_sutherland_perspective_is_everything

A summary of the highlighted points from Rory's TED talk:

• The impact of the feeling of control
• Psychological framework?
• Relationship between technology, economy, and psychology

You can follow Rory on Twitter: https://twitter.com/rorysutherland

2. Patrick Renvoise

In the second TED talk we want to highlight, Patrick Renvoise, co-owner and manager of the world's first neuromarketing company, Salesbrain, who describes the basic principles of neuromarketing. He compares three parts of our brain and reveals which one is responsible for our intentional decisions. 

• What is neuromarketing + the technology behind neuromarketing
• Examples of using neuromarketing for good and commercial purposes
• Three parts of the brain - Rational, emotional, and instinctive
• Description of 6 stimuli

You can follow Patrick on Twitter: https://twitter.com/patrickrenvoise

3. Dan Norris

In the third TED talk we want to highlight, Dan Norris, a well-known speaker specialising in "The psychology of persuasion", who describes the science behind influence using 6 principles. 

A summary of the highlighted points from Dan's TED talk:

• Influence and persuasion
• Consistency, Reciprocity, Consensus, Authority, Scarcity, and Liking

You can follow Dan on Twitter: https://twitter.com/dannorriscmct?lang=en

4. Ray Burke

In the fourth TED talk we want to highlight, Raymond R. Burke, the E.W Kelley Professor of Business Administration at the Indiana University Kelley School of Business, and founder of The Schools Customer Interface Laboratory, who explains how retail tracks consumer behaviour through biometric technologies.

A summary of the highlighted points from Ray's TED talk:

• Simulated shopping experience in a lab - VR, eye-tracking, facial expression analysis
• "Spying on consumers in stores" => Improving the shopping experience
• Using eye-tracking to determine the best packaging and shelf positioning
• Data privacy for consumers

Follow Ray on ResearchGate:  https://www.researchgate.net/profile/Raymond_Burke3

Interested in biometric technologies and facial coding? Check out this article on our neuromarketing blog:

https://www.newneuromarketing.com/predicting-advertising-sales-with-biometrics-and-5-best-practices-we-learned-from-them

5. Molly Crockett

In the last TED talk we discuss, Molly Crockett, who researches altruism, morality, and economic decisions, who offers a new perspective on certain claims about the products you buy.

https://www.ted.com/talks/molly_crockett_beware_neuro_bunk

A summary of the highlighted points from Molly's TED talk:

• Influence of brain chemicals on decision-making
• An example of what happens when we lower serotonin and oxytocin levels
• False claims about products – biased research
• Increasing credibility through a brain image (Also see our article on our neuromarketing platform: https://www.newneuromarketing.com/get-instant-credibility-with-this-simple-brain-trick )

You can follow Molly on Twitter: https://twitter.com/mollycrockett

Find more fun and interesting neuromarketing insights on our Neuromarketing blog: https://www.newneuromarketing.com/

For inspiration, we used the English article from Imotions: Top 5 TED Talks About Neuromarketing (https://imotions.com/blog/top-5-ted-talks-about-neuromarketing/)

{snippet cta-academy}