What Happens in the Brain When You… Unbox an iPhone?

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We found out, with our very own Tim as participant.

You’ll watch an example of neuromarketing research. Of course, to conduct a valid study, we would need more participants. However, we wanted to find out what would happen in Tim’s brain when he would participate in his own ‘unboxing party’!

The YouTube video is in Dutch. However, there are English subtitles available.

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