Just some quick fun facts. Companies spend millions of dollars to discover the perfect amount of fizz in a soda. Eating chips with headphones on makes the experience less enjoyable. And the louder the sound of a shutting car door is, the safer a...
Succeeding as an FMCG brand is becoming increasingly difficult. The growing competition makes securing a successful spot on the shelf harder, changing consumer needs demand flexibility, and media fragmentation makes it increasingly difficult to reach...
on TV?” Of all the questions I get asked about the psychology behind advertising, this one definitely tops the list. In this blog, we therefore take stock of the surprising effects of annoying adverts. What is the impact of irritation on the brand? Can...
Determining the perfect price; a challenging task. What is the “perfect price” for your product? How do you ensure your product is not too expensive, but also not too cheap? How do you maintain a good balance between supply and demand? Perhaps you want...
keep their finger on the pulse when it comes to their health. Smart, but then you have to measure the right things. In this blog, you'll read about which brand health metrics provide a meaningful reflection of the health and growth potential of brands....
Although some think that product placement in retail involves simply filling the shelves, it is actually a much more complex task involving various parties such as the shopper, the manufacturer, and the wishes of internal management. A solid shelf plan...
niet bewust is van de rol van een merk in zijn of haar keuze, hoe komen we als marketeers dan achter die rol? In dit blog gaan we het hebben over de zin en onzin van merkonderzoek.
“Order a product and clearly articulate your thoughts at each step.” In the past, respondents in usability research were frequently subjected to this method of 'thinking aloud'. Every step and thought had to be systematically expressed in words. What...
“The advertising world is in a fatal creativity crisis.” With this statement, marketing scientist Orlando Wood (System1) sounded the alarm in 2019 with his book ‘Lemon. How the Advertising Brain Turned Sour’. In the book, he describes how creative and...
This blog first appeared on MarketingFacts. Click here for the original article. Negative emotion in communication is like fire: useful, but you can get badly burned. In practice, it often works against advertising effectiveness rather than for it. In...
9 seconds. That is how long it typically takes for a consumer to choose a product from the shelf. In those 9 seconds, we don't have time to absorb all the product information. Out of perhaps 100 products within that category, our brain determines in...
Imagine this. You have an idea. Perhaps for a new product, a new packaging, a new layout for your shop, or even a completely new company. Or you want to improve or optimise something like an advertisement, a website or app, or your company's branding....
People are surprisingly poor at predicting their own behaviour, whether it's about the products we buy, the music we listen to, or the intention to live healthier. There is a vast gap between what we say and what we do.
More choices than our prehistoric ancestors faced in their entire lives. What makes us choose that one product? In this blog, you will learn what the optimal shelf layout is.
Every advertising campaign begins with an insight or idea. In this early stage, this idea is transformed into an initial campaign concept suitable for production. To truly bring this concept to life, it is often cast into a (moving) storyboard or...
principes worden toegepast om een creatieve twist te geven aan je advertentie en mensen aan het denken te zetten? In dit blog geven we verschillende voorbeelden van creatieve marketingcommunicatie uitingen en de psychologische principes die daaraan ten...
But what is it exactly? How can you influence it? And what is the difference between brand image and brand identity? In this blog, we not only explain the meaning and definition of brand image, but we also dive into a number of other branding-related...
From Coca-Cola’s distinctive bottle shape to Nike's 'Just do it' slogan - and from Duracell's tireless rabbit to Vodafone's iconic jingle. These are all examples of distinctive brand assets. But what exactly is a brand asset to our brain? Why are they...
Communication research
Branding research
Retail & Shopper research
Usability Research
