Just some quick fun facts. Companies spend millions of dollars to discover the perfect amount of fizz in a soda. Eating chips with headphones on makes the experience less enjoyable. And the louder the sound of a shutting car door is, the safer a...
Every advertising campaign begins with an insight or idea. In this early stage, this idea is transformed into an initial campaign concept suitable for production. To truly bring this concept to life, it is often cast into a (moving) storyboard or...
From Coca-Cola’s distinctive bottle shape to Nike's 'Just do it' slogan - and from Duracell's tireless rabbit to Vodafone's iconic jingle. These are all examples of distinctive brand assets. But what exactly is a brand asset to our brain? Why are they...
work, how to measure them, and how to create rich CEP networks in the customer's brain through marketing activities. In this blog, we outline everything you need to know about CEPs.
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