Brand Health Tracking according to Byron Sharp

When Byron Sharp published "How Brands Grow" in 2010, he caused a stir in the marketing world. He put an end to long-held marketing myths and argued for the empirical laws behind how brands actually grow. More than a decade later, many of the world's biggest and smallest brands have adopted principles such as mental availability, distinctiveness and broad target audiences.

But while branding practice has clearly changed for many brands, their brand health metrics have not kept up. Many trackers focus on the wrong KPIs, leave out the right ones, or measure the right ones the wrong way. In this webinar we bring you fully up to speed on brand tracking the Byron Sharp way. We also go beyond the building blocks of the How Brands Grow framework by adding neuromarketing methods and measures.

Click here to download the Sheets (PDF)

Would you prefer to listen to this webinar on Spotify? Click here: