Measuring Category Drivers with Neuromarketing

What motivations and product characteristics – consciously or unconsciously – drive customers' choices in a category? How do you measure how well your brand scores on these motivations? And how can you effectively determine in advance which categories are most promising for your brand to focus your marketing on? Questions like these are essential for brands that want to stay relevant. In this webinar, Tim and Tom explain how neuromarketing research can uncover insights to support this.

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