Written by Tim Zuidgeest.

Neuromarketing Research

Stop guessing in marketing. With neuromarketing, you know what works.

Cases & Clients

Our Clients

We mean business with

Our cases & clients

Our Solutions

Communication

Predict and increase the impact of your commercials and product propositions.

Advertising (pre/concept)

Entertainment

Voice-Over or Spokesperson

Retail & Shopper

Understand what your clients want and find the perfect pricing strategy, packaging and shelf layout.

Packaging

Neuro Shelf Layout

In-store Shopper

Neuro Point-of-Sales (POS)

Neuro Customer Decision Tree

Pricing

Usability Research

Get insights into (subconscious) obstacles to conversion in the entire customer journey.

Usability (UX/UI)

Conversion optimization (↗ Unravel Behavior)

Expert review (↗ Unravel Behavior)

Branding

How strong is your brand? The brain makes brand growth measurable and steerable.

Brand Health Tracking

Category Entry Point Research (CEPs)

Brand image

Distinctive Brand Asset Monitoring

Academy

Learn about Neuromarketing from Unravel’s founders. Our academy provides online courses on subjects ranging from retail to branding.

{snippet academy-overzicht}

Unravel is a proud member of the Neuromarketing Science & Business Association.

Together with Tilburg University, Unravel is joining forces to advance the field of Consumer Neuroscience in combination with AI and Machine Learning.

What tools do we use?

The whole is more than the sum of its parts. We combine state-of-the-art technologies to find clear and reliable answers to your questions.

EEG

Read more
Implicit Associations
Read more
Eye Tracking

Read more
Biometrics

Read more
Emotion Recognition
Read more
Behavioral Experiments
Read more

Our Clients

We mean business with

Unravel

At Unravel Research, we look into the brain to make marketing more effective.
We reveal how you can use neuroscience and biometrics to create more brain-friendly ads, enticing products, and persuasive stores.
Sounds promising? Let's get started!

Want to discuss neuro research? Choose a time slot here (30 minutes)

Get in touch with Tom

030 22 71 937

Unravel Research
Burgemeester Reigerstraat 78
3581 KW, Utrecht
The Netherlands

Google Maps

Do you want to work at Unravel?

At Unravel Research, we help make good marketing even more effective by looking at the brain.

Would you like to learn more about this and be part of it?
Check out the different job openings below 👇🏻

Go to job openings

Our Clients

We mean business with

Solutions

Neuromarketing Solutions

The power of neuromarketing research is that it measures the actual experience of the consumer. At the same time, brain scans are not capable of providing answers for every marketing issue.

Neuro shows its strength in marketing issues where you want to know how consumers experience something and predict the impact on buying behavior. The application focuses on communication (advertising and propositions), retail (shopping experience, packaging and pricing), usability (sites, apps and products) and branding (brand tracking, brand assets).