How to Set the Perfect Price for Every Product

Whatever you sell, price is one of the most important psychological marketing variables there is. A few cents can make sales collapse or double them. And sometimes you can double the price while demand stays exactly where it was. Prices aren't rational, they're psychological. Yet in practice, prices are usually set with a margin calculation, a glance at the competition or (worse) by asking customers what they would pay.

In this neuromarketing webinar we show a better way. Which psychological mechanisms decide whether a price feels fair or too expensive? How do you use neuro research to measure exactly where your customer's pain threshold lies? And which standard mistakes in pricing research lead to conclusions that miss the mark? Full of concrete examples you can apply directly to your own product range.

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