People don't do what they say, and don't say what they do.
So why ask?
Does your ad seduce the subconscious brain? Our Advertising Research establishes your ad’s persuasive power and specific strengths and weaknesses.
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How seductive is your store, shelf or product? Retail Research helps you identify and optimize critical purchase factors.
How can your website convert more visitors into customers? Our Web Usability (UX) Research looks into the brain to find all bumps on the path to online conversion.
EEG
Implicit Associations
Eye Tracking
Biometrics
Emotion Recognition
Behavioral Experiments