I want to do a small experiment with you.

Picture this: you've just left the gym. You've been pumping some serious iron, you feel those muscles and think: "I could use some extra protein." Which brand comes to mind? Maybe a Snickers (which now also has a protein variant), or one of those healthier snack bars like Barebells or Upfront?

Now the second scenario: you're sitting comfortably slouched in the cinema tonight. The movie's about to start, you fancy something tasty. Which brand comes to mind now? Probably M&M's, or perhaps a bag of Maltesers?

Two moments. Two completely different sets of brands. And that, dear reader, is exactly where brand growth comes from 😁.

The question everyone in marketing is asking: will AI eventually take over my job? And specifically when it comes to neuromarketing and predictive research - can we soon just unleash an LLM model on our campaigns and packaging, and call it a day?

Advertising and Corona. It has proven to be a complicated marriage.

When the crisis erupted in the Netherlands, many companies withdrew from advertising slots. They wanted to avoid at all costs having their brand associated with a health crisis of this magnitude. Additionally, advertising was simply no longer relevant for some companies, such as those in the travel industry. The result was an advertising drought on Dutch television and millions of euros in losses for the broadcasters.

A shop where customers enjoy browsing and can find what they are looking for sells better. Brain-friendly store layout is therefore the greatest challenge for retailers in the 21st century. But how do you create a brain-friendly store layout? You can read about it in this blog.