Retail Research Toolbox
Tools
The basic tools in retail neuromarketing research always include Eye Tracking and EEG. This allows us to pinpoint with millisecond precision which emotional and motivational states the customer experiences.
In the realm of packaging research, an IAT offers great additional value. An IAT helps you understand exactly what design elements make your packaging stand out most from competitors. You'll learn what can be redesigned without impairing your brand – and what not.
In the realm of packaging research, an IAT offers great additional value. An IAT helps you understand exactly what design elements make your packaging stand out most from competitors. You'll learn what can be redesigned without impairing your brand – and what not.
What Does Retail Neuromarketing Research Have in Store for You?
Insights from retail neuromarketing research allow you to make your packaging or store more effective and appealing. For instance, by uncovering current strengths and weaknesses. Or by helping you identify which variation will trigger most purchase activity.
In addition, our advanced software is able to aggregate individual 3D gaze data to a clear 2D heatmap. In a single glance, you gain insight into the visual hotspots of a store shelve or packaging.
In addition, our advanced software is able to aggregate individual 3D gaze data to a clear 2D heatmap. In a single glance, you gain insight into the visual hotspots of a store shelve or packaging.
Our Clients
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