Brain activity uncovers the customer's true experience in terms of shopping ease, pleasure and relevance. By combining brain data with Eye Tracking, we're able to identify the stengths and weaknesses of individual store elements.
Retail neuromarketing research can be used to improve the effectiveness of all three retail levels:
Typical Retail Neuromarketing Projects
First of all, a peek into the brain reveals many insights within your existing retail environment. It highlights improvements as well as weaknesses regarding your store, shelve or packaging.
In addition to exploratory research, neuromarketing is well suited for comparative research. Which shelve variation is most purchase friendly? How does background music affect store experience? Which packaging alternative is most eye catching? These are just a few example questions that can be addressed perfectly bij combining Eye Tracking and EEG.