When a brand launches a big budget advertising campaign, it wants to make sure the money doesn’t burn into obscurity. They want results.
Our Advertising Research analyzes television and print ads on evidence based predictors of success. By combining the non-intrusive methods EEG (brain wave activity), Eye Tracking, Facial Emotional encoding and GSR in a natural environment, we are able to capture what the customer truly thinks and feels when seeing your ad.
Our state of the art neuromarketing technologies keep track of people’s emotional responses from second to second. As purchase choice is correlated with patterns of brain activity, this clears the fog of your ad’s real world success.
We uncover the number one question any success-oriented brand wants to know: will this ad sell?