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The Psychology of Retail Design
Which psychological techniques tempt customers to want to explore as much as possible in a retail environment? How can you position different categories smartly relative to each other? What shelf layout does the brain prefer? And how can you cleverly influence price perception with that layout?
Every step in the customer journey is pure psychology - from entry to checkout. In this webinar, Diede and Tom discuss the latest scientific insights on how to psychologically optimize every detail of that journey.
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